Graphic design is the process of visual communication and problem-solving through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages.
Importance Of Graphic Design
Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase (or take the desired action).
You may craft a flyer design to inform your audience about an upcoming workshop, design an email series to upsell a service to current customers or create a sales page for a new product release.
If you’re in a business, you’re in the business of graphic design.
Let’s look at 5 reason why graphic design is important for any business (including yours) to expand brand reach and turn more profit.
First Impressions Matter.
Graphic design is important for any business wanting to make a positive, lasting impression. The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.
The first business graphic a prospect encounters may be a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging.
Capitalize on the first step of the buyer’s journey by implementing relevant, updated graphics that tell the story of your brand.
When a customer hears about your brand for the first time, they are most likely going to do some preliminary research on your website before making a purchase.
What does your website homepage say about your brand? Are there bright, cheery colors with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues?